A great print campaign says everything you’re trying to convey in just one photo. For New Beginnings Birth Center, that was “happy, loving moms give birth here.” (I was featured as the mother on the cover of the center’s promotional pamphlet.) Ken’s Tire Store decided not to say anything about tires, but instead said something about the giving, jovial nature of their business. They created a calendar of attractive women in Ken’s Tire Store Team shirts – featuring me as one of the models – and shipped them off to soldiers overseas. His customers were so appreciative (as were the soldiers) that his clients funded the calendars for years to come.